Privacy Policy

MotorOnRoadLtd ("we", "us", "our") is a UK-based used car facilitation service. We act as a managed middleman between private car buyers and sellers, facilitating introductions and transactions for a service fee.

Our registered address is in the United Kingdom. For data protection enquiries, contact us at: privacy@motoronroadltd.com

We collect the following categories of personal data:

Account & Identity Data

Full name, email address, and password (hashed) when you register an account.

Listing Data (Sellers)

Vehicle details, asking price, photos, and any description you provide when listing a car.

Enquiry Data (Buyers)

Your name, contact details, and the message you submit when enquiring about a vehicle.

Usage Data

Pages visited, search queries, device type, browser, and IP address collected automatically via cookies and server logs.

Communication Data

Correspondence between you and MotorOnRoadLtd via email or our platform messaging system.

We use your personal data to:

Create and manage your account on our platform.

Facilitate introductions between buyers and sellers.

Forward verified buyer enquiries to relevant sellers.

Process and collect service fees upon successful transactions.

Communicate with you about your listings, enquiries, or account.

Comply with legal obligations under UK law.

Detect and prevent fraud or misuse of our platform.

Improve our website and services through anonymised analytics.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

Under UK GDPR, we rely on the following lawful bases:

Contract performance: Processing necessary to provide our facilitation service to you.

Legitimate interests: Fraud prevention, platform security, and improving our service — where these do not override your rights.

Legal obligation: Where we are required to retain or disclose data by UK law.

Consent: For non-essential cookies and marketing communications, where you have opted in.

We do not sell your personal data to third parties.

We share data only in the following circumstances:

Between buyers and sellers: Once both parties agree to proceed, limited contact details are shared to facilitate the transaction. Seller contact details are never shown publicly on listings.

Service providers: Trusted third-party processors (e.g. hosting, payment processing, email delivery) who act under our instruction and are bound by data processing agreements.

Legal authorities: Where required by law, court order, or to protect the rights and safety of our users or the public.

All third-party processors are based in the UK or EEA, or operate under appropriate safeguards (e.g. UK adequacy decisions or Standard Contractual Clauses).

We retain your personal data only for as long as necessary:

Account data: Retained for the duration of your account plus 2 years after closure, unless a longer period is required by law.

Transaction records: Retained for 7 years to comply with UK financial and tax record-keeping obligations.

Enquiry data: Retained for 12 months from submission, then deleted unless a transaction resulted.

Usage/analytics data: Retained in anonymised form for up to 26 months.

You may request deletion of your data at any time (see Your Rights below), subject to legal retention requirements.

Under UK GDPR, you have the following rights:

Right of access: Request a copy of the personal data we hold about you.

Right to rectification: Ask us to correct inaccurate or incomplete data.

Right to erasure: Request deletion of your data where there is no lawful reason to retain it.

Right to restrict processing: Ask us to limit how we use your data in certain circumstances.

Right to data portability: Receive your data in a structured, machine-readable format.

Right to object: Object to processing based on legitimate interests or for direct marketing.

Rights related to automated decision-making: We do not carry out solely automated decisions with significant effects.

To exercise any of these rights, email us at privacy@motoronroadltd.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We use cookies and similar technologies on our website:

Essential cookies: Required for the site to function (e.g. session management, authentication). These cannot be disabled.

Analytics cookies: Help us understand how visitors use our site (e.g. pages visited, time on site). These are only set with your consent.

Preference cookies: Remember your settings and choices on the platform.

You can manage cookie preferences via your browser settings. Disabling non-essential cookies will not affect your ability to use our core service.

We take the security of your personal data seriously. We implement appropriate technical and organisational measures including:

Encrypted data transmission (HTTPS/TLS).

Hashed and salted password storage.

Role-based access controls limiting staff access to personal data.

Regular security reviews of our systems and processes.

No method of transmission over the internet is 100% secure. If you believe your account has been compromised, contact us immediately at privacy@motoronroadltd.com.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify registered users of material changes by email or via a notice on our platform. The "Last updated" date at the top of this page will always reflect the most recent revision.

Continued use of our platform after changes take effect constitutes acceptance of the updated policy.

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact:

MotorOnRoadLtd — Data Controller

Email: privacy@motoronroadltd.com

Website: motoronroadltd.com

You may also contact the Information Commissioner's Office (ICO) if you are not satisfied with our response:

ICO website: ico.org.uk

ICO helpline: 0303 123 1113